METALLICA MANAGER SEES HARD ROCK IN TROUBLE

Peter Mensch says genre needs quality new breed of bands to survive

(Classic Rock) Metallica manager Peter Mensch says there aren’t enough quality new hard rock bands coming through to keep the genre alive. The co-owner of Q Prime, a talent management company that has handled the careers of Def Leppard, Red Hot Chili Peppers and Jimmy Page, shared his thoughts on the music business on BBC Radio 4’s Today program.
Mensch tells the BBC: “There aren’t quality new hard rock bands to keep it up. Hard rock used to appeal, essentially, to your average 15-year-old male. He had bad skin, he didn’t like his parents, girls didn’t like him, and he was an angry kid – he was frustrated. And, lo and behold, there were 10,000 other people like yourself.

“The problem is, and we ask this all the time, where is the new Metallica? Please, anybody out there that’s in a hard rock band under the age of 25, call me. We need you.”

Mensch admits it is harder to break new artists in a digital environment that is focused on single success over selling albums. “The biggest problem with the new record business is I don’t know who the fans are. Fans are the people who will actually pay for something, pay for a ticket. I don’t really care so much if you won’t pay for an album anymore – I’ve kind of understood that that horse has bolted – but if I don’t get you to pay for a ticket, then you’re not really a fan of mine.”

Read the complete interview here

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Q Force Monkey

Q Force Monkey

Interactive Division at Entravision Communications
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